About Us

We love discovering new ideas at JML and, for over three decades, our passion has been seeking out clever ideas to solve some of life’s little problems.

Founded in 1986 by John Mills, JML was run from the basement of his family house in Camden. Today, JML is still a family-owned and run business, with the same guiding principles of quality, value, and innovation that we had when we launched our first product, as we have now with over 2000 products sold across 50 countries, worldwide.

Our team of product developers search the globe for great ideas and creative solutions. From problem-solving gadgets to time-saving tools, our products help make everyday tasks, in and around the home, easier. All our products are rigorously tried, tested, and developed in the UK to ensure they meet our exact standards and surpass all British safety regulations and compliance standards.

From clever cookware and speedy-cleaning equipment to smart storage ideas and beauty hacks – we’ve got a product that is sure to surprise and delight anyone. And, with around 12,000 points of purchase across the UK, you can find some of our most popular products in your local Asda, Boots, Tesco, Wilko and Robert Dyas, as well as in many more stockists up and down the country's high streets and retail parks. Sold alongside our iconic video screen demonstration stands, JML products have been loved and trusted by retailers and shoppers alike for over 30 years.

Whether you shop with us in-store, here on JMLdirect.com, over the phone, or via one of our TV infomercials, we’re confident you’ll love your JML product. So much so that all our products are backed with a 30-day, no-quibble, money-back guarantee. If you don't love the product as much as we do, we'll give you your money back, no questions asked. What’s more, for peace of mind, all our products come with a one-year warranty.

Customer satisfaction is at the core of what we do. From finding products we think you’ll love, to helping answer your questions and resolving your problems, we're dedicated to offering superb service. It's one of the many reasons we have gained such a loyal customer following over the years and why we are still here today.

Our UK-based customer care team are on-hand 24/7 to help with customer queries. The nice ladies and gentlemen, (no automated call centres or robots here) in our South Shields' Contact and Distribution Centre, know our products inside out and they love a good chat too so, if you need us, we are always here to help make shopping with JML, and using our products, as easy as possible.

We hope you enjoy shopping with us. Try browsing our unique, sometimes quirky, but always useful collection of time-saving, chore-busting, problem-solving products. We're sure you’ll find something to make your everyday easier.

© JML Direct 2024