Why should round-the-clock gorgeous lips mean endless reapplying? 24&more from Jerome Alexander is the amazing enduring lip colour that lasts hour after hour after hour with just a single application.

24&more is totally kiss-proof, and won’t transfer to coffee cups, wine glasses or teeth. It goes on like a lipgloss and stays on like a long-lasting lipstick, delivering complete coverage with no smudging or fading. Lips maintain their ‘just applied’ shine to give you day and night glamour that just doesn’t fade.

Available in 8 elegant and glamorous shades.

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