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JML has come a long way in 25 years. It all began in 1986 in John Mills’ basement, but today, it encompasses a workforce of over 300, selling products to more than 80 countries worldwide. JML’s unique combination of innovative screen promotions and TV home advertising continues to be a huge force in driving volume and footfall to our retailers - and long may it continue!

JML offers great terms to help guarantee retailer profits, including:

• Sale or return options for large clients
• All promotional materials including brand new screen technology
• Expert sales support regularly from our field sales team
• Heavyweight TV advertising
• TV ads tagged with YOUR name

Big on innovation

JML heavily invests in the sourcing of new promotional products from around the world.

Big on TV

JML spends 14 million every year on being visible through high profile television advertising campaigns.

Big in stores

Over 7,000 UK and Ireland stores sell JML products and demonstrate them in-store with video screens.

You can find out more by downloading our JML Corporate Brochure (you will need Adobe Acrobat Reader to download this file).

To find out more about how we can help your business to grow, please contact our national sales team at

Big Internationally

JML has a strong international presence, with our products retailing in over 70 countries. We are currently investing in multinational ecommerce too, see our Singapore website here .


Know a product we should be selling?

We source our products from manufacturers all over the world. We can consider for sale any product that is fully developed and is ready to be put into mass production. If you are interested in becoming a JML supplier, please email

Business contacts

For customer enquiries

For all customer enquiries please call customer services on 0871 221 2677.

For all PR and media enquiries

Charlotte Coape-Arnold, 020 7691 4735.

For all retail business sales enquiries for UK and Ireland

Stuart Henry, Business Development Manager, 020 7691 3875.

For international sales enquiries

Janie Peace, Director of International Sales, 020 7691 3835.

For all product enquiries

Ben Thomas, Head of Product Development, 020 7691 4715.

To become an affiliate

Please go to or These are the networks we use, and we would be happy for you to join our affiliate programme.

JML Direct is a division of John Mills Ltd, Registered in England. No 2021685.
Registered Office: JML House, Regis Road, London, NW5 3EG. VAT Registered No: GB 234 1250 08