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About JML

About Us

Founded in 1986 by John Mills and now a global operation, JML was once a small family company that developed through consumer exhibitions with exciting live demonstrations of innovative products.

Over the last two decades we’ve grown into a household name, one of the nation’s favourite brands and a world leader in retail screen promotions and TV home shopping. With ambitious plans for further rapid growth, you can find our diverse range of products on virtually every high street and in many of the biggest retailers throughout the UK and Ireland.

Our international distribution is also expanding fast and we have a presence in over 70 countries worldwide.


ERA Europe Seal of Approval

We are pleased to announce that JML Direct has been presented with the ERA Europe Self Regulation seal.

The European Electronic Retailing community (ERA Europe) strives to raise the profile of the industry, to promote consumer confidence and to improve the public perception of direct response & electronic retailing, on behalf of its members.

ERA Europe believes that consumer confidence is the key to the continued growth and success of the electronic retailing industry.

Members that carry the seal are committed to:

1. Fair, ethical and responsible trade
2. Presenting products and services in a clear and honest way
3. Complete and transparent pricing with no hidden costs
4. Ensuring that customers can order without risk
5. A proper and reliable returns policy
6. Protecting customer data